Conference

Since 2008, Dr Farzana has produced more than 60 conference papers.

Few selective conference publications:

2022

• Zhang Jiale, Farzana Quoquab, and Jihad Mohammad. 2022. A Bibliometric Analysis of Plastic Pollution in the Tourism Industry. Paper presented at the Macromarketing Global Conference (Hybrid platform). 20 – 24 June, 2022.

2021

• Farzana Quoquab and Jihad Mohammad. 2021. Moon Hotel. North American Case Research Association (NACRA). 14 – 16 October, 2021.
• Farzana Quoquab, Nur Zulaikha Mohd Sadom and Jihad Mohammad. 2021. Measuring different facets of frugality: Lessons learned from hotel guests’ experience. Paper presented at the Macromarketing conference (Hybrid platform). 12 – 16 July, 2021. http://www.macromarketing.org/assets/proceedings/2021-macromarketing-proceedings.pdf (p.84).

2020

• Farzana Quoquab and Jihad Mohammad. 2020. A rule breaker at Magnolia Sdn Bhd: Whether to punish or not to punish…! Paper presented at NACRA Conference, Organized by North American Case Research Association. Online (Hopin platform). 08 – 10 October, 2020.

2018

• Farzana Quoquab and Jihad Mohammad. 2018. Swimming48: A Tattle Tale of the Organizational Chaos (Written by Farzana Quoquab and Jihad Mohammad). Organized by IMBRe-UUM, Proceedings of the 3rd International Case Study Conference (ICSC-2018). pp. 1-15. Organized by IMBRe UUM. TH Hotel, Kedah, Malaysia, 11 – 12 December, 2018. Received award for this case.
• Jihad Mohammad, Farzana Quoquab, Nor Liza Abdullah, and Norjaya Mohd Yasin. 2018. The PetCare Centre: Striving to Build the Awareness. Proceedings of the 3rd International Case Study Conference (ICSC-2018). pp. 1-4. Organized by IMBRe UUM. TH Hotel, Kedah, Malaysia, 11 – 12 December, 2018.

2017

• Farzana Quoquab, Jihad Mohammad, Ramzian Abdul Rahman, Anis Makhillah Mohd Sobri, Nadrah Yusof, Ida Syahidah Ibrahim, Chee Rohaya Che Hussin, and Xia Yang. 2017. Atan Bina Hardware Sdn Bhd: It’s Expansion Plan. Proceedings of the 2nd International Case Study Conference (ICSC-2017). p. 44. Organized by UUM. Adya Hotel, Langkawi, Kedah, Malaysia, 30 – 31 October. Received award for this case.

2015

• Jihad Mohammad, Farzana Quoquab and Rosmini Omar. 2015. Factors Affecting Organizational Citizenship Behavior among Malaysian Bank Employees: The Moderating Role of Islamic Work Ethic. Proceedings of the International Research Symposium in Service management (IRSSM-6) – 2015, p. 79. Riverside Majestic Hotel, Kuching, Sarawak, Malaysia, August 11 – 15, 2015. [ISSN: 1694-092X] [Received Highly Commended Award, Supported by Journal of Service Management].
• Farzana Quoquab and Jihad Mohammad. 2015. A Case of a Multimedia Programmer. Paper presented in the 5th International Conference on Case Writing: Writing and Perils of Publishing Cases – 2015. Cititel Mid Valley, Malaysia, December 1 – 2, 2015. Received prize to become one of the finalists in the case competition. Organized by Case Writers’ Association of Malaysia

2014

• Farzana Quoquab and Siti Zaleha Abdul Rasid. 2014. Embedded Values in the Service Delivery System: Developing an Integrated Framework. Proceedings of the Australia and New Zealand Marketing Academy Conference (ANZMAC), 2014. pp. 961-968. Griffith University, South Bank, Brisbane, Australia, December 1 – 3, 2014. [ISBN: 1447-3275]