The word “Kampung” or village is always referred to remote area, calm environment and accommodated by citizens that reach their golden ages. Inevitably this word is always come together with the perception of under-developed area with people that commonly less exposed to the modern-age activities in urban area. Our aim is to revolutionize the true meaning of Kampung which originally refers to the place which you feel belong most and proud of. The theme “KampungKu” aims at strengthening the feeling of love and awareness of each Malaysian towards our country in general and their hometown specifically. The main theme for the short video “KampungKu” can be further articulated into several sub-themes as follows:
1. Multi-racial nation
2. Unique tropical flora and fauna
3. Food
4. Tourism
5. Property and real estate
6. Development and economy
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