I am now completing my phd study on the use of Facebook (FB) postings in communicating branding among selected universities. I explore how the visual and textual components of the postings are used in communicating branding to potential and existing stakeholders.
I have also involved in other research projects together with my colleagues. I actively participate in several research works, and the areas of study have been portrayal of single mothers in local drama or movie, internationalisation of higher education in Malaysia, engineering education, and communication.