Research Areas/Interest

My research interest includes language and social media, language and branding and corporate communication. I have always been fascinated with the dynamics of language and social media. Hence, I am doing my Phd work exploring how Facebook postings of renowned universities like Oxford University, Cambridge University, National University of Singapore, Harvard University and Universiti Teknologi Malaysia are used to communicate what and who these universities are to potential and existing stakeholders. I do this by using the multimodal analysis on the visual components and for the textual components, I adapt the Language of Branding Strategies to analyse the linguistics of branding. On than that, I am also keen to explore more on corporate communication and its study areas like integrated marketing communication, communication crisis and corporate organization within the perspective of language use.

Below are the research works that I have been involved in.

NO NAME OF GRANT ROLE CATEGORY OF GRANT(UTM/OTHERS) TYPE OF GRANT AMOUNT (RM) STARTING DATE ENDING DATE VOTE NO
1 Exploratory Research Grant Scheme (ERGS) Member National ERGS 50,000 1 July 2012 14 June 2014 Vot. 4L035
2 Modeling Students’ Engineering Design Strategies And Abilities In The Engineering Curriculum Member UTM GUP Grant (TIER 1) 150,000 1 April 2011 31 March 2013 Vot. 01H47
3 Internationalising English Language Teaching And Learning Member UTM New Academic Staff With Phd Grant 10,000 1 October 2009 30 Septem-ber 2012 VOT. 77947