My research interest includes language and social media, language and branding and corporate communication. I have always been fascinated with the dynamics of language and social media. Hence, I am doing my Phd work exploring how Facebook postings of renowned universities like Oxford University, Cambridge University, National University of Singapore, Harvard University and Universiti Teknologi Malaysia are used to communicate what and who these universities are to potential and existing stakeholders. I do this by using the multimodal analysis on the visual components and for the textual components, I adapt the Language of Branding Strategies to analyse the linguistics of branding. On than that, I am also keen to explore more on corporate communication and its study areas like integrated marketing communication, communication crisis and corporate organization within the perspective of language use.
Below are the research works that I have been involved in.
| NO | NAME OF GRANT | ROLE | CATEGORY OF GRANT(UTM/OTHERS) | TYPE OF GRANT | AMOUNT (RM) | STARTING DATE | ENDING DATE | VOTE NO |
| 1 | Exploratory Research Grant Scheme (ERGS) | Member | National | ERGS | 50,000 | 1 July 2012 | 14 June 2014 | Vot. 4L035 |
| 2 | Modeling Students’ Engineering Design Strategies And Abilities In The Engineering Curriculum | Member | UTM | GUP Grant (TIER 1) | 150,000 | 1 April 2011 | 31 March 2013 | Vot. 01H47 |
| 3 | Internationalising English Language Teaching And Learning | Member | UTM | New Academic Staff With Phd Grant | 10,000 | 1 October 2009 | 30 Septem-ber 2012 | VOT. 77947 |