• Everywhere around you are average people.
• They entice you into being more like them by offering their acceptance and by leading you to believe that everyone else is already more like them than like you.
• But the “average person sales pitch” leaves out that you will be sacrificing your goals, individuality, and unique ideas and that you will lead a life determined more by the preferences of the group than by you.

Psychologists have observed that bad habits can spread through an office like a contagious disease. Employees tend to mirror the bad behaviors of their co-workers, with factors as diverse as low morale, poor working habits, and theft from the employer all rising based on the negative behavior of peers.
Greene 1999