Web Presence is the sum of your actions and interactions online that results in how your potential customers and existing ones find and evaluate you on the web.
- Create a professional website
- SEO – optimize how you rank in search results
- Paid Ads – drive targeted traffic to your web assets
- Social Media – how to use it to generate buzz about your brand
- Content Marketing – build relationship with bloggers
- Communities – engage with your audience
- Forums – develop your authority
- Industry Directories – promote your site
- Email Marketing – grow your audience
- Analyze for improvement
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