Once upon a time, there was a determined PhD student embarking on a transformative journey in the field of digital transformation within industry. This student’s passion lay in exploring how emerging technologies could revolutionize traditional business practices and drive innovation across various sectors. Motivated by a profound “why” – to catalyze positive change and enhance organizational efficiency through digitalization – the student embarked on a mission that would shape the future of industry.

As the research journey unfolded, the student encountered various challenges and uncertainties inherent in navigating the complex landscape of digital transformation. However, standing steadfast beside this aspiring scholar was a wise and dedicated supervisor. This supervisor wasn’t just an academic guide but a true mentor, coach, and advocate for the student’s success. Recognizing the student’s potential to impact industry, the supervisor made it their mission to nurture and support them every step of the way.

During a pivotal phase of the research project, the student faced a daunting setback. A critical industry partner withdrew support, casting doubt on the feasibility of the research approach. Frustration and uncertainty loomed large, threatening to derail the student’s progress. In this moment of crisis, the supervisor’s unwavering support shone brightly. With strategic guidance and encouragement, the supervisor helped the student pivot and adapt the research approach, turning challenges into opportunities for growth.

However, as days passed without significant progress, the student began to feel lost and demotivated. Personal and family issues added to the weight of academic pressure, causing the student to sometimes get carried away with other distractions.

In one memorable meeting, the supervisor scribbled ideas on the whiteboard, mapping out a new research direction based on the student’s evolving insights and industry feedback. This collaborative discussion sparked a renewed sense of purpose and clarity, guiding the student toward a more focused and impactful research path.

As the student reflected on their journey, they realized that their experiences were not uncommon among fellow researchers pursuing ambitious goals in digital transformation. The blend of excitement, setbacks, and personal challenges felt familiar yet uniquely transformative.

Through regular mentoring sessions, the supervisor provided invaluable insights on refining research methodologies, analyzing industry trends, and fostering strategic partnerships. More importantly, they instilled in the student a deep understanding of the human aspect of digital transformation, emphasizing the importance of change management and stakeholder engagement.

Amidst the academic highs and lows, the student developed crucial skills such as effective project management, persuasive communication, and collaboration with industry stakeholders. These skills, coupled with unwavering determination, propelled the student forward even during moments of uncertainty and self-doubt.

Throughout this transformative journey, the student’s “big why” remained the driving force behind their efforts. It fueled late-night study sessions, revisions, and industry engagements, all aimed at making a positive impact on organizational practices and fostering a culture of innovation.

Ultimately, after years of dedication and hard work, the PhD student emerged triumphant. Their research findings not only contributed valuable insights to digital transformation theory but also informed practical strategies for industry leaders navigating the complexities of technological change.

This motivational story underscores the profound impact of mentorship and perseverance in the pursuit of academic excellence and industry innovation. It serves as a testament to the symbiotic relationship between student and supervisor, united by a shared passion and commitment to effecting positive change through digital transformation.

To all aspiring researchers and mentors alike, may this story inspire you to embrace challenges, cultivate resilience, and remain focused on your purpose-driven journey toward advancing digital transformation within industry.