TP22 – BACHELOR OF MANAGEMENT (MARKETING)

Programme Objectives

1. To produce graduates who are able to apply their marketing knowledge, managerial skills and able to analyse business strategies within an ICT environment.
2. To produce graduates who have the ability to analyse and solve business problems critically, logically, creatively and analytically based on sound facts and ideas in fulfilling market requirements globally.
3. To produce graduates who are able to respond to societal needs and exercise marketing ethics.

Programme structure and features, curriculum and award requirements

The course is offered on full-time mode and is based on 2 semester academic session. The subjects are distributed and sequenced according to the level of knowledge i.e basic to advance. Assessment is based on formative and summative evaluation conducted throughout the semester.

Assessment:

• Maximum 50% final examination
• Minimum 50% coursework.

Award requirements

Students should:

• Achieve a total of 128 credit hours with a minimum CPA of 2.0.
• Pass the Industrial Training component (equivalent to 12 credit hours).
• Complete the Undergraduate Project at Year 4.