Books and Book Chapters

2016:

  1. Ho, P. H., Thoo, A. C., Abdul Hamid, A. B., and Huam, H. T. (2016). Revisit the Relationship between Perceived Value and Customer Brand Engagement in Facebook. Research on Educational Studies. Serials Publications Pvt. Ltd. 2: 285-296.
  2. Kooi, C. L., Thoo, A. C., Abdul Hamid, A. B., and Zhang, D. (2016). The Moderation Effect of Government Policies on Hybbrid Car Purchase Intention. Research on Educational Studies. Serials Publications Pvt. Ltd. 2: 311-325.
  3. Wee, S. Y., Mohd Jamal Kamar, N. , and Thoo, A. C. (2016). The Antecedents of Supply Chain Technology Adoption among the SMEs in Johor Bahru. Research on Educational Studies. Serials Publications Pvt. Ltd. 2: 339-350.