Chapter: Product Development

Students think of a creative product and its augments products. List the product life cycle stages and their marketing strategies. Discuss the risks and success factors.

Semester 2 Session 2016/2017

Marketing students from Universiti Teknologi Malaysia are reporting their first day internship at Petronas.

Left: Rabiatul and Elia

One of my student who is under my guidance as her academic advisor.

She is going for her internship soon and expected to graduate in end of 2017.

Congrats to Rabiatul Atikah Ramli for submitting her thesis to me as her supervisor.

Title: Understanding Generation Y and Their Satisfaction and Loyalty of Online Facebook Game

Semester 1, session 2016/2017.

Congrats to Amanda Tay for submitting her thesis to me as her supervisor.

Title: Halal supply chain critical success factors for consumers’ intention to purchase Halal food

Semester 1, session 2016/2017.