FYI,

Keywords: Information privacy, privacy concerns, mobile users, instrument development, survey

Measuring Mobile Users Concerns

FYI,

Keywords: Entertainment, Irritation, Informativeness, Advertising Value, Deceptiveness

How Consumers Assess the Value of Advertising

FYI,

Keywords: Entertainment, Irritation, Informativeness

Advertising Value and Advertising on the Web

FYI,

One of the useful Statistic Calculators

http://www.danielsoper.com/

The Effect on Mobile Advertising Message Content on Consumer Purchase Intention

FYI,

Keywords: mobile advertising, consumers’ attitude, subjective norms, perceived behavioral control, permission,
purchase intention

Malaysian Consumers Attitude Towards Mobile Advertising

FYI,

Keywords : Mobile services, Attitudes, Teenagers, Irritation, Entertainment, Perceived usefulness

Key Factors of Teenagers Mobile Advertising Acceptance

FYI,

Keywords : Mobile communication systems, Marketing communications, Communication technologies, Young adults, China, Consumer behaviour,China

Factors Influencing Chinese Youth Consumers’ Acceptance of Mobile Marketing

FYI,

Keywords Mobile communication systems, Advertising, Marketing strategy, Finland

Exploring the effects of gender, age, income and employment status on consumer response to mobile advertising campaign

FYI,

Keywords Trust, Perception,Marketing,Mobile communication systems, Europe, Consumer behaviour

Antecedents to Permission based mobile marketing an initial examination