The concept of attitude

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Some of students they are getting confused between attitude and behaviour.

The concept of attitude consists of cognitive, affective and conative.

Cognitive represented by belief. For instance our believe towards one product.

Affective is more about feeling. This more about like or dislike. For example we like the design of one product.

Last one is conative, this is about action.  In a simple word action is about intention such as we want to buy one product.

Attitude is stable and consistent. Basically attitude is long lasting. Therefore attitude is yours. Its stable over a period of time. Therefore attitudes is your stable aspect in your lifetime.

Follow Nor Akmar Nordin:

Dr. Akmar Nordin is a Senior Lecturer in Industrial and Organisational Psychology. Her academic and research interests focus on workplace psychology, particularly in areas such as work engagement, leadership, psychological capital, and employee wellbeing. She is actively involved in teaching, supervising undergraduate and postgraduate students, and contributing to academic programme development. Her research also explores contemporary workplace issues including Generation Z employees, psychological resilience, and behavioural interventions for organisational improvement. Through her work, she aims to bridge psychological theory and practical workplace applications to enhance organisational effectiveness and employee development.