Questionnaire Design

  1. Aims -Make sure that all questions asked address the aims of the research. However, use only one feature of the construct you are investigating in per item.
  2. Length -The longer the questionnaire, the less likely people will complete it. Questionnaire should be short, clear, and be to the point; any unnecessary questions/items should be omitted.
  3. Pilot Study -Run a small scale practice study to ensure people understand the questions. People will also be able to give detailed honest feedback on the questionnaire design.
  4. Questionnaire order -Questionnaire progress logically from the least sensitive to the most sensitive, from the factual and behavioral to the cognitive, and from the more general to the more specific.
  5. Terminology -There should be a minimum of the technical jargon. Questionnaire should be simple, to the point and easy to understand. The language of a questionnaire should be appropriate to the vocabulary of the group of people being studied.

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