Job Scope / Portfolio

SOCIAL MEDIA & DIGITAL COMMUNICATION

Job Descriptions/Portfolio

  • Web Content and Structure
    • Maintain and update website content, using content management system.  Activities include adding, deleting, and modifying pages, images, videos, etc.  QA process includes verifying content updates
    • Work with project team to determine functional spec needed to support design and development.
    • Supports Faculties, Department, and other PTJs on their design, development, & delivery of web-site content that motivates & satisfies site user’s needs.
  • Web Analysis
    • Prepare web analysis and Webometrics monthly audit reports
    • Analyze and troubleshoot errors and CMS problems reported by web owner (from faculties and other departments)
  • Web Marketing
    • Supports the university marketing and branding through the creative design, brand integration with adherence to brand guidelines, marketing and advertising aspects through university website
    • Develop and implement web marketing strategies and campaigns to support university goals through various digital channels.
  • Social Media Management
    • Develop and execute university corporate social media strategy
    • Oversee all current and future social/online properties owned by university
    • Create content for social channels that increases community engagement and positive sentiments
    • Drive awareness of social media best practices within the organization
  • Web User Interface
    • Work closely with developer and designer (as well as web owner – faculties and departments) to assess web requirements
    • Analyze related web template and designs that promote ease of use and a positive user experience.
  • Digital Bulletin Board
    • Monitor the Bulletin Board process and display
    • Liaise with university staff upon request on advert and announcement publication
  • Social Media App
    • Work with Social Media API’ to create Social Media App to integrate with university website and  university’s Facebook, Social Graph, Twitter, Instagram, Etc.

 

 

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