What is thematic analysis?

The thematic analysis approach is used to coding process of data from interview. We can use QSR NVivo software to assist

us with this thematic analysis.

According to Clarke and Braun (2013), it consists of 6 phases:

  1. Transcription of verbal data
  2. Generating initial codes
  3. Searching for themes
  4. Reviewing themes
  5. Defining and naming themes
  6. Producing the report