After scoring autonomous driving license, Kia announces new self-driving sub-brand

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LAS VEGAS — If you thought the Tesla Model S would be the only EV driving itself around for the near future, well, you’d be wrong. Kia just got its license to drive fully autonomous Soul EVs on the public roads in Nevada. But that’s not the Korean carmaker’s only autonomous tech announcement made at the 2016 International CES Tuesday.

Kia will also be launching a new autonomous driving technology sub-brand called “DRIVE WISE” (I’m not yelling; it really is in caps). With DRIVE WISE, Kia aims to introduce semi-autonomous tech to its consumer cars by 2020 and fully autonomous models by 2030. Currently, the Tesla Model S is semi-autonomous and Tesla hasn’t officially announced when it plans to release autonomous EVs—although CEO Elon Musk has said his company is just two years away from fully autonomous driving. Read more…

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