IBM and Under Armour partner for next-gen fitness app

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LAS VEGAS –- There are hundreds of fitness apps and gadgets, but most of their intelligence is limited to the smart wearables you have on your body and the sensors in your phone. Under Armour and IBM took to the CES stage on Wednesday to announce a new partnership and “Cognitive Coaching Powered by IBM Watson” initiative that could change the way you manage your fitness, nutrition and workout regimen.

It’s a project that will include what the two companies are calling the “world’s first complete health and fitness insights app.”

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