For a long time, one type of man has dominated the marketing of men’s products: the muscular bro
In a market saturated with six packs and hyper-masculine norms, Axe’s new “Find your magic” ad campaign is telling men that it’s OK to be the man you want to be, whether that involves vogueing in heels, streaking naked, or cuddling tiny kittens. The only common theme: you don’t have to be the man society wants you to be. Just do you
The one-minute spot begins with a bold declaration: “Come on. A six pack? Who needs a six pack, when you’ve got…” Read more…
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