Ariana Grande wants her 'gender-inclusive' fragrance to smell like equality

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Ariana Grande launched her second fragrance over the weekend and the scent has a surprising twist. While Grande’s first fragrance, Ari, showed spot-on consistency with her brand personality —using words like “playful,” “confident,” “sexy” and “luscious” to describe the feminine notes— her latest perfume ventures into new territory.

#frankiebyarianagrande #limitededitionfragrance both #frankie & #ari are non-gender exclusive fragrances meant to be enjoyed by ALL.

A photo posted by Frankie James Grande (@frankiejgrande) on Jan 15, 2016 at 1:27pm PST

The new fragrance, called “Frankie” after Ariana’s also-famous older brother, is “gender-inclusive” and “meant to be worn by all,” Frankie Grande said. Buyers can choose between pink and metallic versions of the bottle and are encouraged to make selections regardless of gender color conventions Read more…

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