SINGAPORE — It looks like DBS’ marketing budget is bigger than you thought.
The Singaporean multinational bank just put out a mini drama series on its website called “Sparks.” It portrays the lives of fictional bank employees who (naturally) work for DBS. The bank claims that the plot of its high-production series was inspired by a true story
Brands pull out glitzy campaigns all the time, but what’s impressive about this project is that it managed to rope in several veteran Asian actors, such as Singaporean theatre star Adrian Pang and Hong Kong comedian Richard Ng Read more…
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