Fitbit is taking its stylish new Apple Watch competitor to the Super Bowl.
The San Francisco-based fitness tracker company announced Friday that it will run a jazzy 30-second spot during the third quarter of the Big Game on Sunday. The commercial isn’t entirely new — it’s the same one the company used to unveil its new Blaze watch at the Consumer Electronics Show in Las Vegas this year.
The Blaze, which at first glance could be mistaken for an Apple Watch, is FitBit’s attempt at a more design-conscious fitness tracker meant to compete with luxury fashion wearables on the market — though it lacks many of the features of the Apple Watch. Read more…
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