From opening its first international office in Delhi to appointing its first India head, Tinder has been betting big on India in 2016. With a large population of young smartphone users, India represents a huge potential market for the US company. In a new sketch produced in partnership with digital entertainment company The Viral Fever (TVF), it tries to break down cultural taboos against dating apps.
The humorous video called “Eat, Pray… Swipe” brings a first-timer’s dating experience to life by focusing on the struggles of a single guy in finding the right match. From the annoyance of looking at group photographs and photoshopped display pictures to finding the first match, it ends with a funny reference to How I Met Your Mother. By portraying the app from both a guy and a girl’s perspective, it’s clearly aimed at dispelling apprehensions about online dating in India. Read more…
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