Instead of fixating on big-name Hollywood stars, Squarespace has decided to center its Oscars campaign this year around the life and work of award-winning photojournalist David Guttenfelder.
In a cinematic minute-long spot set to debut during the Academy Awards this Sunday, the website building company traces Guttenfelder’s career from his days rushing to shoot a burning barn as a child in Iowa to the front lines of far-flung wars as an embedded combat photographer.
The commercial, created by New York-based ad agency Anomaly and directed by 300: Rise of an Empire‘s Noam Murro, will be accompanied by a website built especially for the campaign that will showcase some of Guttenfelder’s most impactful work alongside documentary-style audio clips of him explaining the circumstances behind each one. Read more…
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