HelloFlo‘s latest ad celebrates a divisive monthly visitor: Aunt Flo.
The spot stars the poshly dressed relative responsible for “the Niagara Falls of blood” that arrives on a month-to-month basis for many women. The ad follows Flo as she travels from concerned couples to impatient tweens to menopausal women.
The period-friendly startup — which sells care packages that feature tampons, pads and more — is known for its viral advertisements centered on menstruation.
Its first spot, titled “The Camp Gyno,” has more than 11.2 million views on YouTube.
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Video: Vicky Leta, Andrea Romano, Alisa Stern
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