For many months, analysts and investors have wondered when Facebook would start to make money from some of its big secondary apps like Messenger and WhatsApp.
On Tuesday, the company provided its clearest indication yet that it’s finally ready to start trying. The first attempt: offering “sponsored messages” from businesses on Facebook Messenger.
“We’re also conducting small-scale experiments with businesses to enable them to re-engage their customers with sponsored messages,” David Marcus, head of Facebook Messenger, said on stage at Facebook’s F8 conference. Read more…
