ESPN is taking drone racing to the masses.
The network on Wednesday announced it’s struck a multi-year deal with The International Drone Racing Association (IDRA) to bring the emerging sport to TV.
Citing an “unprecedented rise in popularity,” the network said in a release it positioned the sport as the next great racing sport, alongside NASCAR and Formula 1.
“Drone racing gives anyone the ability to fly like a superhero,” Scot Refsland, chairman of the IDRA said in a statement. “Because everyone can experience the thrill of racing as if they were sitting in the drone cockpit, the sport is skyrocketing. To go from a first ever, US national drone race to partnering with ESPN for international distribution in eight months is truly a sign of great things ahead.” Read more…
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