Inside the truck: How ESPN handled Kobe Bryant's epic final game

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About 19,000 people got to watch from inside the Staples Center Wednesday night as Los Angeles Lakers icon Kobe Bryant scored 60 points on an absurd 50 field goal attempts during the final game of his career. Tickets for the farewell game surged into the thousands of dollars, if you could even find any to buy. 

Everyone else had to catch it on television. 

And watch they did, transforming an otherwise meaningless contest between the Lakers and Utah Jazz into a national spectacle. At its peak, more than five million people were tuned in. 

Here’s how ESPN pulled off its portion of the evening — how the sports broadcasting behemoth handled a night unlike any other in NBA history.  Read more…

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