LOS ANGELES — Sorry cable TV: A new report suggests that YouTube reaches more people on mobile than than any broadcast or cable network.
The new round of third party research, commissioned by YouTube and provided to Mashable, suggests the platform has continued to grow in momentum despite a rise in competition in the online video marketplace.
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Here are the three main takeaways from the findings, which were compiled by Ipsos, comScore and Nielsen.
YouTube > Cable?
According to the research firms, YouTube now reaches more 18-to-34-olds and 18-to-49-year-olds (the key demographic) than than any TV network — broadcast or cable — on mobile. Read more…
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