The joy of young students learning that they’ve been accepted into their dream schools is juxtaposed with a jarring reminder of sexual assault statistics on college campuses in an eerie new set of ads.
Shot to look like home videos, the ads show excited teens breathlessly reading from what at first seems to be a standard acceptance letter.
“We know that you will make lifelong friends and memories here on campus,” reads one.
But a few sentences in, the form-letter rhetoric takes a dark turn.
“We’re sorry that one of these memories will include being raped by someone you thought you could trust,” the letter continues. Read more…
More about Advertising and Business
