After a week of bad news, digital media scores a win.
Verizon and Hearst have joined forces to buy Complex Media, a digital operation founded in 2002 by designer Marc Ecko that focused on content primarily for the young male.
Verizon and Hearst will have an even 50/50 split of Complex. Rich Antoniello, CEO and co-founder, will stay on to lead Complex.
“When we look at Complex and how well they’ve built audiences by championing the digital convergence of cultures for well over a decade, it pairs well with our strategic vision and current shifts in content consumption,” said Brian Angiolet, Verizon’s senior vice president of consumer product and marketing, in a press release. Read more…
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