Say goodbye to silver Diet Coke cans

with No Comments

B16fce77d9d34763a84ee47f744c5969

Feed-twFeed-fb

The familiar silver cans that have long differentiated Diet Coke from its sugary counterpart will soon be no more.

Coca-Cola is redesigning the cans of each variation on its soft drink — Diet Coke, Coke Zero and stevia-infused Coca-Cola Life — around a prominent red disc meant to create a more unified look across the board, the soda giant announced this week.

In each case, the end result looks like the old design was melded with the classic red can that has come to be associated with the sugary version of the drink.

Coke will be debuting the revamped cans in Mexico next month and then rolling them out across other markets over the course of the next two years.  Read more…

More about Coca Cola, Advertising, and Business


Comments are closed.