With a recommitment to music programming, more scripted television shows than ever in its chamber, and a desire to use every item in its toolbox to reinvigorate the brand, MTV has its sights set on doing it all.
And network president Sean Atkins believes they can.
SEE ALSO: MTV is bringing back ‘Unplugged’
Below, in a conversation held ahead of MTV’s Upfront presentation to advertisers on Thursday morning, Atkins speaks with Mashable about the network’s new slate, its direction, and why he’s committed to “talking up” to the generation some tend to look down upon.
MASHABLE: Obviously, this whole slate you all announced today is just a huge recommitment to music programing. Tell me about those conversations and this direction. Read more…
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