Three weeks after its April 15 release, Disney’s The Jungle Book continues to be unstoppable.
Disney estimates a $42.4 million weekend for the live-action adaptation. That’s a drop-off of just 31% after last weekend’s $61.5 million box officeThe Jungle Book opened at $103.2 million, shedding roughly 40% of its audience in the second weekend.
The numbers are big money for Disney’s live action experiment, but the drop-offs tell the whole story. Interest in The Jungle Book continues to burn hot enough to bring in new fans while luring back repeat filmgoers. Read more…
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