After Candace Payne’s video of herself experiencing pure joy as she tried on a Chewbacca mask began to go viral, you could practically hear the creak of machinery as brands tried to figure out how to capitalize.
Kohl’s gave it a go, and honestly, it warms the heart a little.
The American department store, where Payne originally bought the mask, spotted the viral moment and decided to thank her for her infectious enthusiasm. They visited Payne and her two kids Saturday, gifting the family an epic haul of Star Wars toys. Read more…
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