Just more than one-fifth of the world’s smartphone users now have an ad blocker.
For publishers and other websites that make their livelihoods off of online advertising, that’s perhaps the most disconcerting finding from a new report that offers no shortage of bleak news on the scope and spread of online ad blocking.
The yearly study, sponsored by Adobe and anti-ad blocking startup PageFair, is one of the most widely cited measures of the global ad blocking phenomenon.
This year, the report charted the migration of ad-blocking tools from desktops to smartphones, where they have nearly doubled in popularity in the last year, according to its analysis. Read more…
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