Twitter is now letting its advertisers fit more text, photos and videos into a single ad than ever before.
The social network just launched a new type of ad that lets brands promote multiple tweets at once in a carousel format that users can swipe left and right through to view.
As with the company’s current promoted tweet offerings, the tweets featured can be pulled from the brand’s own account or that of a celebrity spokesperson or satisfied customer — just as long as the brand gets explicit permission from the user in question.
The new product follows in the footsteps of some of Twitter’s social media rivals, including Instagram and its parent company Facebook, which have rolled out similar carousel ads in the past couple years. Read more…
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