Germany’s Axel Springer has acquired control of digital media analytics firm eMarketer for $242 million, adding another piece to its growing collection of U.S. assets.
eMarketer, founded in 1996, has become one of the most-referenced analytics firms, tracking a variety of digital businesses, including media. The company claims more than 75,000 subscribers to its subscription product.
Axel Springer now controls 93% of the company.
“The acquisition of eMarketer follows our strategy of expanding our U.S. activities and strengthening our paid models,” said Mathias Döpfner, CEO of Axel Springer, in a press release. Read more…
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