For the first time in its history, Starbucks will offer a premium single-origin coffee from India in the United States later this year.
The Arabica coffee will be procured from Starbucks’ Indian partner Tata’s Nullore Estates in southern India’s Coorg region, shipped to the US and roasted at the American company’s Reserve Roastery and Tasting Room in Seattle. For now, the brew will only be available at its Seattle cafe under the premium Reserve label.
“As we continue on our journey with Tata, we are delighted to introduce the finest coffee from India to a new audience,” Starbucks chairman and CEO Howard Schultz said. “Starbucks Reserve Tata Nullore Estates, the first ever Starbucks Reserve coffee sourced exclusively from India, highlights the deep coffee heritage and expertise of both companies to source, roast and distribute the finest-quality Arabica coffees and elevates the story of India coffee for our customers.” Read more…
