Pokémon Go has emerged in just a few days as a cultural phenomenon.
In an even shorter amount of time, it’s also looking like a savior for Nintendo.
The hope that Nintendo may have finally cracked mobile gaming sent shares in the company soaring, adding around $7 billion to the value of the company in the past couple days of trading in Japan.
The frenzy reflects just how unexpected of a success Pokémon Go has been, and how low expectations have been for the Japanese video game company.
Nintendo had previously eschewed mobile gaming, a stance that its former CEO Satoru Iwata has been walking back in recent years. Nintendo launched its first mobile game, Miitomo, in conjunction with DeNA in February. Read more…
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