LOS ANGELES — The Federal Trade Commission called out Warner Bros. Home Entertainment on Monday for paying YouTube creators to endorse the publisher’s game Middle-earth: Shadow of Mordor.
In a settlement, the FTC said the entertainment company failed to adequately disclose it paid influencers “hundreds to tens of thousands of dollars” to create sponsored videos that only promote the game in a positive way.
The complaint alleges that Warner Bros. used its advertising agency Plaid Social Labs to hire these influencers, give them a free advance-release version of the game and have them post about it on YouTube and social media platforms. Read more…
More about Lawsuit, Us Federal Trade Commission, Ftc, Pewdiepie, and Shadow Of Mordor
