A little friendly Twitter marketing got real when Wendy’s decided to take a medium-rare beef with Burger King make it well done
It started innocently enough with Wendy’s promoting its “4 for $4” meal
See also: The top 8 fast food stories of 2015
Burger King’s social media team took notice. The chain has been promoting its own value deal, which offers one additional item — a chocolate chip cookie.
Burger King may have sweetened the deal for consumers, but it clearly soured any relationship with Wendy’s
Wendy, who didn’t seem particularly keen to start sh*t, then decided to end it — thanks to a little prodding. Read more…
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