Doritos' Super Bowl ad will be worth $1 million to one winner

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The next Don Draper could be on your couch. Or the next Peggy Olson could be you

Doritos is once again giving power to the people with its “Crash the Super Bowl” campaign, which lets fan submit their own home-made commercials in hopes of prestige and $1 million in prize money

The contest, which is running for the final time this year, will end in one winner selected to air during the big game.

This year, three humorous finalists were culled from a pool of 4,500 submissions drawn from 28 countries. Each put a different twist on the same general plot: the characters are crazy for the cheesy tortilla chips and they’ll do whatever it takes to get them. Read more…

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