New Balance thinks 3D printing is the future of sneakers

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There has already been so many innovations in sneakers this year. Nike introduced a real self-lacing sneaker, Adidas brought 3D printing innovation to the forefront and also brought us a discreet ganja-hiding shoe

Image: Brittany Herbert/Mashable

Now New Balance is trying to get into the innovation game as well, with its own limited-edition version of a 3D printed shoe.

Called the Zante Generate, the shoe will be extremely limited with only 44 pairs created, a nod to the years since current owner Jim Davis purchased the brand. 

What’s cool about the shoe is that the midsole is completely porous. In-person it looks like a honeycomb of sorts. Read more…

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