The BeyHive sure knows how to make buzz. And they do so loudly.
Beyoncé‘s Ivy Park athleisure line, announced March 31, hasn’t even launched but is now considered to be the most popular fashion brand on Instagram in terms of engagement.
Image: DASH HUDSON
This according to Instagram marketing platform Dash Hudson, which does deep dives into fashion and beauty brands and publications. The agency, which has tracked brands throughout the years and their respective Instagram practices, found that Ivy Park has hit unprecedented engagement levels.
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