Toyota is already about marketing cars to Generation Z long before most of them can even drive.
Graduate students from Clemson University’s International Center for Automotive Research (CU-ICAR), with help from some of Toyota’s designers and engineers, created a concept car specifically for entrepreneurial members of Generation Z.
As you can see, it has a muscular exterior, tall ride height and some interesting aerodynamic features — all aimed at the youths.
The interior is versatile and incorporates custom 3D-printable elements the design of which can be created by the owner or sourced from the online community. Read more…
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