Women in lifestyle or health food commercials often seem to live in an alternate universe — one where it’s normal to roll out of bed looking immaculate, spend an hour doing yoga in your underwear and make a fancy breakfast before a full day’s work.
A new spot from protein shake maker Organic Valley is a welcome reminder that nobody actually has time for all that.
After skewering those yogurt commercial tropes of impossibly perfect women, the brand delves into some more realistic portrayals of what professional women’s mornings might look like. Spoilers: They involve a lot of dry shampoo, messy clothes and bleary-eyed groaning. Read more…
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