Pop up style: Views from inside Drake's surprise NYC event

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At about 1p.m. on Monday, Drake dropped a cryptic Instagram with a location and time just three short hours away. And yes, if you’re reading this, it’s too late. 

Many fans (correctly) guessed it would be a pop-up shop, which is now a ritual fans have come to expect with the release of a highly anticipated rap album. 

A couple hours later, the line was already wrapped around the block, and people patiently awaited wristbands to ensure entrance. A security guard on the scene told Mashable 1,000 people would make it inside.  Read more…

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