We’ve all woken up and thought, “Should I call in sick again?”
Shine wants to give you the motivational boost you need. The daily texting service launched Tuesday with the goal to inspire millennials with fun and relatable text messages throughout the day.
“Millennials are increasingly seeking ways to connect with themselves and set their days and their lives up for success. It’s called intentional living and they are all about it,” says the founders in email to Mashable.
What started as a “side hustle” for Naomi Hirabayashi and Marah Lidey in 2015 became full time when they left positions at DoSomething.org to focus on Shine. “We had working sessions every weekday morning (hello, 6 a.m. Google Hangout) and every weeknight, as well as Sunday working sessions at our apartments,” Lidey says. “One Sunday, months before we knew we had funding, we took an extra long gulp of rosé and said ‘let’s do this.'” Read more…
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