Steph Curry became the first unanimous MVP in NBA history Tuesday morning, bagging the award for the second consecutive year.
It’s yet another staggering testament to the on-court greatness of Curry. But in the big-money games that surround the actual games sports fans watch, Curry’s MVP award represents something more: Pro athletes endorsed by the upstart company Under Armour are on an insane hot streak.
Not long ago, Nike was the brand most American consumers associated with playing and watching sports. Statistics likely bear that it still is, and Nike still crushes in gear sales. Adidas and Reebok were major players, too, not long ago. But Nike was the no-brainer. Read more…
